How to create Instagram Stories for businesses

How to create Instagram Stories for businesses

Instagram stories are one of the most popular and used by users of the platform, being one of the best ways that exist today to grow a platform account in the number of followers, but also for a product or service achieve the popularity and the notoriety that is demanded.

 In addition, Instagram stories have numerous features and tools that allow you to customize this type of publication through the use of different stickers, achieved through many of them to make the interaction with followers grow. These functions can even be extended through the use of applications that are designed and designed to increase the level of personalization of the stories and improve them for subsequent publication in the account.

 How to create the best Instagram stories for companies

If you want to know how to create Instagram Stories perfect for companies, throughout this article we will give you a series of tips that are very important to keep in mind, since if you have a brand or manage a company profile they can help you when to get the most out of one of the functions that have the greatest relevance and importance in the social network, especially for the great ease and speed with which these contents can be published whose visibility is 24 hours.

 Post consistently

One of the first tips to keep in mind when knowing how to create Instagram Stories perfect for companies is to be constant in the publications, which does not mean that you have to publish a lot of content every day, which can even reach be counterproductive because it could be annoying for some people, but it is important that values ​​publish a minimum of stories every day or week, so that you see all the followers and all those who still do not follow you that your profile has activity and that is not outdated or abandoned.

 It is very important that your followers can know the business in their day to day without having to visualize an excessive amount of stories, which, as we have mentioned, can overwhelm them and make them pass by. For this reason, you should publish constantly but without overloading your Australian instagram followers.

 Distribute published content

Another point to value when creating Instagram stories that are attractive to users is to distribute and distribute the content throughout the day so that you can nurture followers with appropriate content but not all of the same time if not that it is distributed throughout the day.

 In this way, for example, you can publish three stories in the morning, another three in the afternoon and two at night. In any case, in this sense, it is important that you take into account the hours in which your publications have the highest user traffic so that you can adapt to your audience and find the best moments to make a publication.

 Make use of IGTV

If what you are looking for or need is to upload longer videos to what you can with Instagram Stories, it is best to make use of Instagram TV, being for this a fundamental tool, thanks to which users can share content in a simple way in your stories or account feed, with the advantage that, in addition, with this function you do not have to worry about uploading videos in horizontal or vertical format, since both options are possible.

 Instagram TV is increasingly used by users, although it still does not have the importance and relevance that they expected from the platform to have their video service. However, there are many brands that already incorporate IGTV in their content publishing strategy.

Create featured stories or weekly series

On the other hand you also have to take into account, especially when talking about a business or brand, that users can find what they want, trying to opt for the creation of weekly series in which on a given day of the week a type of content in particular, whether it is a review or analysis of a product, tips, etc., some stories that users will expect for a specific day and that may become aware of the profile, in addition to contributing to an improvement in user interaction.

In the case that you create weekly series with some type of content, in particular, the most advisable thing is to save them in the Instagram profile through the highlighted stories, including a name that can be striking and that at the same time has a cover image for the same that attracts attention while defining the type of content. Organizing the featured stories within a profile is also important and you should always keep it in mind, as this will help all users who reach your profile to access your content in a better way.

 Make promotions and raffles

When a company or an influencer raffle something, it is usual to ask users to capture the publication and upload it to their stories, this being a great way to generate an opportunity for promotion and also very economical, since much publicity will be achieved in exchange for investing in a product that may be attractive to the audience to circumvent it.

 To do this you must publish a History in which the draw is informed and how to participate, in addition to looking for the regulations to be in accordance with your interests, that is, to require users to follow the account, mention three friends in the publication and upload the publication to your story by naming the account. Thanks to all this, a large number of followers can be gained and great visibility can be obtained.