How to
manage Instagram in a simple way
Instagram is, without a doubt, the most popular social
network of the moment and it has been of recent years, a platform that does not
stop growing in number of users but also in intensity of use worldwide and, of
course, in Spain, where it reaches 13.7 million users. This makes it the fourth most used platform, just behind WhatsApp, Facebook, and YouTube.
In addition, Instagram is the platform that records a
greater number of interactions by users and that offers greater efficiency to
Spanish brands, which makes it the ideal place to publicize any product or
service and try to reach thousands of people who may be interested in him.
Best tools to manage your marketing campaigns on Instagram
For this reason it is very useful to know how to manage
Instagram in a simpler way, so that throughout this article we will talk about
the different tools that you should value and use when developing your
marketing strategies in this network social and so you can get the most out of
them.
If you want to know how to manage Instagram in a simpler way
we recommend you take a look and for that reason and we will talk about each
one of them so that you know what they consist of and how they can help you.
Metricool
It is a very complete social network analysis and management
tool. In the free version it offers you data that can be of great interest, by
offering information about your community, the impact that the publications you
are making and the result of each content are having, in addition to being able
to know data related to the evolution of the community, statistical data on the
age, sex and location of visitors, and also obtain graphs about interactions,
scopes, and so on.
With the free version, you can also analyze up to five
competing Instagram accounts, find out the best time to publish on your
Instagram account and program up to 50 contents, features that are extended in
the paid version.
Hootsuite
This tool is very useful for the management and analysis of
an Instagram account, differing from the previous one in that in company
profiles it allows you to schedule publications and videos on Instagram with
direct and automatic publication.
In its free version, it is possible to program up to 30
contents, in addition to tracking the interactions and comments of each publication.
The free version offers interesting possibilities that logically extend with
the paid version.
Buffer
This tool focuses on offering Instagram content programming
with a direct and automatic publication, in the case of company profiles.
Thanks to the free version, up to 10 contents can be programmed, while in the
paid version data related to scope and impact statistics and other advantages
can be accessed.
Canva
If you want to design graphic content for Instagram, with
the appropriate dimensions and with a good dose of creativity, perfect for
creating conventional publications and stories without having to use other
specific and more complex design programs, you can find all the resources you
can Need gracaisa to mushroom tool.
Linktree
This tool, which is very interesting, is free and perfect to
get the most out of the biography link, this being the only link in the social
network that can be clicked, since the links in the descriptions of the
publications are not activated and can only be included in stories in those
cases where the profile has more than 10kfollowers.
Through this tool, you can create a small landing page that
users will reach after clicking on the link in your biography. In it you can
enter as many links as you want, being the option indicated for those who wish
to place more than one link in their Instagram account.
Repost for Instagram
This is an application that is available for both iOS and
Android and offers the possibility of republishing third-party content,
something that does not allow the platform to be done on its own, so it is a
very important tool to be able to share in a personal or business account any
content that has been published on another Instagram account.
Cooltabs
This tool is indicated for the creation and management of
raffles and contests on Instagram, being able to indicate requirements such as
leaving a comment or mentioning a person in the publication or adding a specific
hashtag in the contents related to the raffle. This makes Cool Tabs generate
lists of participants and randomly select the winner, creating a page of
winners and offering a certificate of validity to the draw to ensure its
legality. In the face of contests, landing pages can be set up, creating
participation forms and generating a public gallery for votes. It has a free
trial, a good opportunity to try the tool.
Icon square
This tool is responsible for showing the growth of the
community in the company profile, with its location and geographic data, in
charge of measuring the impressions, scope and engagement of the publications,
indicating when the followers are connected in order to achieve maximum possible
impact on publications.
Heepsy
To finalize our list we refer to Heepsy, a tool that allows
you to search influencers on Instagram, either by a specific name or by themes.
With the free version, the account engagement rate, the number of followers and
the posts they have published are offered. In the paid version filters are
added by geographic location and number of followersas well as other reports of great interest to be able to find and choose the
appropriate influencers for your Instagram account.
All these tools will help you when it comes to knowing how
to manage Instagram in a simpler way.
